A new suburban metropolis brimming with opportunity

Set on a 900-hectare greenfield site within Melbourne’s booming northern corridor, Merrifield is Victoria’s largest mixed-use masterplanned community.

Envisioned as a new epicentre for suburban culture and industry, it's where like-minded people come to live, work, learn and play.

One of Australia's fastest growing suburbs, Merrifield is 30km from Melbourne CBD with easy access to the Hume Freeway and planned Outer Metropolitan Ring Road. Defined by young families and couples in possession of new homes and hopes, Merrifield's total trade area population is expected to swell from around 67,000 in 2021 to more than 224,000 in 2041.*

At the heart of Merrifield, QICGRE will develop and manage a major retail and lifestyle hub offering a varied and evolving mix of shopping, dining, civic and cultural experiences. The precinct will be delivered in stages over a multi-year horizon, ultimately covering 30 hectares on this greenfield site.

The opening chapter of our vision will deliver a 7000m2 precinct that brings together a highly anticipated group of national and best-in-class independent retailers who share our ambition to serve the whole-life needs of a burgeoning community.

*Source: Urbis Merrifield Market Due Diligence Report, 2016.

Research snapshot
Sources: Urbis Merrifield Market Due Diligence Report, MAB Merrifield Residential Buyer Profile.
Projected population of PTA by 2021
Average household size
Projected retail spend across TTA by 2036
Sources: Urbis Merrifield Market Due Diligence Report, MAB Merrifield Residential Buyer Profile.
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