Year-round support: Marketing calendar
Jan 1, 2019

We regularly craft bespoke and centre-wide campaigns to help our retailer partners leverage important sales opportunities throughout the year. From seasonal fashion campaigns and school holiday activations to special events celebrating tentpole occasions such as Halloween, Christmas and major sporting events, our Brand iQ team is on-hand to help you make the most of key calendar dates. With a range of advertising and experiential solutions to choose from, you can count on us to amplify your brand and promote customer loyalty when it matters most.

  • January
    School holidays; lunar new year, Australia Day, sale period

  • February
    Summer lifestyle launch; Valentine's Day

  • March
    Autumn lifestyle launch; Melbourne Fashion Festival; Sydney Mardi Gras; Australian F1 Grand Prix

  • April
    School holidays; Easter; Anzac Day; music festival season; wedding season

  • May
    Mother's Day; Star Wars Day; Click Frenzy Mayhem

  • June
    Winter lifestyle launch; ski season; End of financial year sales

  • July
    School holidays; sale period; new financial year; World Chocolate Day; Christmas in July

  • August
    Bank holiday (NSW); Royal Queensland Show (Brisbane)

  • September
    Spring lifestyle launch, school holidays; Father's Day; AFL Grand Final (VIC); NRL Grand Final; spring racing

  • October
    Halloween; Queen's Birthday; daylight savings starts; cricket season

  • November
    Melbourne Cup; Black Friday and Cyber Monday; Christmas activations

  • December
    Start of summer; Christmas activations; Boxing Day sale